Appstro

Keyword rank checker

See where any app ranks in App Store search for a keyword, in 175+ storefronts.

App

Searched in the storefront picked below.

Tip: check the exact keywords from your App Store metadata — the title, subtitle and keyword field are the fields search matches on.

How to track App Store keyword rankings

Tracking your keyword positions is the foundation of App Store Optimization. Use our free tool to measure your search performance in four simple steps.

  1. Select your app

    Search for your iOS app by typing its name in the picker field. Our tool pulls real-time suggestions from the App Store. You can also track competitor rankings by searching for their apps to benchmark your ASO metadata.

  2. Enter target keywords

    Input the search term or phrase you want to analyze. Focus on keywords in your title, subtitle, or keyword field. Use our App Store Keyword Tool to find high-potential search terms.

  3. Choose the storefront

    Select from 175+ App Store storefronts. Each storefront has its own search results, so a rank holds only for the country you checked.

  4. Track and monitor

    Click "Check rank" to read up to 200 positions live. First-page positions are the App Store’s own order; deeper ones are approximate, marked ~. Your checked keywords are saved locally, allowing you to re-check later and watch ranking trends over time in your ASO guide workflow.

What is a good keyword ranking?

App Store search is a single vertical list, so a position is really a statement about how far someone has to scroll before they see you. On a phone that is a small number of results before the first scroll.

Apple publishes no tap-share figure by position, and nothing public exposes one — so we will not print a number here. What your own rank is worth shows up in your App Store Connect impressions and product page views, which only you can see.

What each band actually means

Top 1 - 3
On screen the moment the results load, without scrolling.
Top 4 - 10
Usually reached within the first scroll or two.
Top 11 - 20
Found only by someone who keeps scrolling past the first screenful.
Rank 20+
Reached only by deliberate scrolling.

Positions are what this tool measures. How many taps a position earns is not published by Apple and is not inferable from outside — only your own App Store Connect data shows that.

App Store rank tracking best practices

One check is one moment. These habits turn checks into a record you can read.

  • Track at the right frequency

    Apple publishes no cadence for this. A single check is one moment; judge a keyword by its series, not by one day’s move — daily tracking keeps that series for you, so a one-day dip is visible as one.

  • Track storefronts separately

    Each storefront returns its own search results, so a rank checked in the US says nothing about Canada. Apple also lists different supported languages for each storefront. Apple

  • Correlate with metadata updates

    Log dates when you update your ASO metadata or visual assets. Compare positions before and after each release to see what changed around it. A move after a release is not proof the release caused it.

  • Benchmark against competitors

    Don't check your own app in isolation. Periodically search for competitors using this keyword rank checker to uncover their core ranking terms and identify keyword gaps in their App Store listings.

Frequently asked questions

Everything you need to know about tracking keyword positions and improving your ranking visibility on the iOS App Store.

How often do App Store rankings update?
No update frequency is published, and no delay between a metadata change and search, so this page quotes no figure. What you can see is the rank itself: a check here reads the App Store’s own search results at the moment you run it, and daily tracking records it once a day, so you can see when a change actually appears.
Why did my app ranking drop suddenly?
No one outside Apple can say why a single ranking moves. Search results are based on “text relevance (matches for your app’s title, subtitle, keywords, and primary category), as well as user behavior (downloads, ratings and reviews, and more)” (Apple, App Store search). A drop can follow a change on either side, your metadata or how people download and rate your app, or other apps changing theirs, since a rank is a position relative to everything else in that result.
Do downloads affect keyword rankings?
Yes. Downloads are among the user-behavior factors search results are based on, and ratings and reviews “can influence how your app ranks in App Store search” (Apple, App Store search). No weights are published, so nobody outside Apple can say which factor matters most or how downloads trade off against text relevance.
How do I track competitor rankings?
You can track competitors with this tool by typing their app name in the picker field, entering the keyword, and running a check. You can save competitor checks to your tracked list to monitor their positions. To find terms worth checking, use our App Store Keyword Tool, which expands a seed term through Apple’s autocomplete.
What is the difference between Category Rank and Keyword Rank?
Category Rank is an app’s position in the App Store’s top charts for its category, such as Top Free in Productivity. How a chart position is calculated is not published, so this page makes no claim about what drives one. Keyword Rank is an app’s position in the search results for one query in one storefront, which is what this tool checks; search results are based on “text relevance (matches for your app’s title, subtitle, keywords, and primary category), as well as user behavior (downloads, ratings and reviews, and more)” (Apple, App Store search).
How does localization affect keyword rankings?
Each storefront has its own search results, which is why this tool checks one storefront at a time: a rank in one country says nothing about another. Every storefront has a default language and may support more; the United States adds nine, including Spanish (Mexico) and French (Apple, App Store localizations). Whether keywords in an additional localization are searched in a given storefront is not documented, so this page does not claim they are. Check the term in that storefront.
What ASO elements have the most weight for keyword rankings?
Search reads a documented set of fields, with no published weights: “matches for your app’s title, subtitle, keywords, and primary category”, and your “primary category and optional secondary category are indexed” (Apple, App Store search). Your app is also “searchable by app name and company name” (Apple, platform version information), while promotional text “doesn’t affect your app’s search ranking”. The description is not on the list of search fields. A title-first ordering is practitioner consensus, not a documented ranking factor.
Can I rank for keywords that are not in my metadata?
Not documented. Text relevance is matched against your title, subtitle, keywords and primary category, and your app is searchable by app name and company name; those are the fields you control. Plurals of a word you have already included count as duplicates, so the keyword field does not need both. Use our ASO Metadata Checker to check your fields against Apple’s character limits.

Written up on the blog