ASO tool · search positions in 175+ storefronts

Keyword Rank Checker

See exactly where an app ranks in App Store search for any keyword. Checks are saved below so you can re-check and watch positions move.

Tip: check the exact keywords from your App Store metadata — title and subtitle keywords carry the most ranking weight.

How to Track App Store Keyword Rankings

Tracking your keyword positions is the foundation of App Store Optimization. Use our free tool to measure your search performance in four simple steps.

01

Select Your App

Search for your iOS app by typing its name in the picker field. Our tool pulls real-time suggestions from the App Store. You can also track competitor rankings by searching for their apps to benchmark your ASO metadata.

02

Enter Target Keywords

Input the search term or phrase you want to analyze. Focus on keywords in your title, subtitle, or keyword field. Use our App Store Keyword Tool to find high-potential search terms.

03

Choose the Storefront

Select from 175+ international App Store storefronts. Apple's search rankings are highly localized, so monitoring country-specific positions is critical for global ASO success.

04

Track and Monitor

Click "Check rank" to get real-time results up to 200 positions. Your checked keywords are saved locally, allowing you to re-check later and watch ranking trends over time in your ASO guide workflow.

What is a Good Keyword Ranking?

Organic search on the App Store is highly top-heavy. Due to the limited screen size of mobile devices, click-through rates (CTR) decay exponentially as you scroll down the search results page.

To drive meaningful organic downloads, your target ASO goal should always be reaching the top 3 positions for high-intent search queries.

App Store Search Tap-Through Share

Top 1 - 365% of organic taps

Primary visibility & highest download conversion.

Top 4 - 1025% of organic taps

Above-the-fold display on most mobile screens.

Top 11 - 208% of organic taps

Technically page 1, but CTR decays exponentially.

Rank 20+Under 2% of organic taps

Negligible organic discoverability.

App Store Rank Tracking Best Practices

Running a search is only the first step. Build a data-driven workflow around keyword monitoring to continuously climb the search results.

Track at the Right Frequency

Check rankings weekly or bi-weekly. App Store search algorithms fluctuate daily, and checking too frequently can lead you to react to short-term search noise rather than long-term ASO trends.

Track Storefronts Separately

Keyword indexing differs dramatically by country. An app ranking #1 in the US might rank #45 in Canada due to local competitors and localized metadata. Always check localized keyword performance.

Correlate with Metadata Updates

Log dates when you update your ASO metadata or visual assets. Compare ranking positions before and after the release to measure the impact of Title or Subtitle keyword modifications.

Benchmark Against Competitors

Don't check your own app in isolation. Periodically search for competitors using this keyword rank checker to uncover their core ranking terms and identify keyword gaps in their App Store listings.

Frequently Asked Questions

Everything you need to know about tracking keyword positions and improving your ranking visibility on the iOS App Store.

How often do App Store rankings update?
App Store search rankings update in near real-time, often multiple times a day as download velocity and conversion rates shift. However, if you have just submitted a metadata update containing new keywords in your Title or Subtitle, it typically takes 24 to 72 hours for Apple's search index to stabilize and show your new ranking positions.
Why did my app ranking drop suddenly?
Sudden ranking drops are generally caused by:
  • A drop in recent download velocity or conversion rate relative to competing apps.
  • Competitors optimizing their metadata or launching aggressive Apple Search Ads (ASA) campaigns.
  • Apple releasing search algorithm updates that change how keyword relevance is computed.
  • A recent spike in app crashes, uninstalls, or negative reviews, which act as quality flags to Apple's search algorithm.
Do downloads affect keyword rankings?
Yes, download velocity (the quantity of downloads within the last few days) and the conversion rate (taps to downloads) are the primary ranking drivers in the App Store search algorithm. While metadata relevance determines which keywords you can rank for, download performance determines how high you rank for them.
How do I track competitor rankings?
You can easily track competitors with this tool by typing their app name in the picker field, entering the keyword, and running a check. You can save competitor checks to your tracked list to monitor their positions alongside your own. For deeper competitor analysis, use our App Store Keyword Tool to inspect all search queries where they rank in the top 100.
What is the difference between Category Rank and Keyword Rank?
Category Rank measures your app's overall volume and performance (primarily downloads and revenue) within its primary category (e.g., Productivity, Health & Fitness) relative to all other apps in that category. Keyword Rank measures your app's positioning in search results for a specific search query (e.g., "meditation timer"), which depends heavily on keyword metadata relevance and search click conversion.
How does localization affect keyword rankings?
App Store search results are fully localized by country storefront. An app that ranks #1 in the United States for a term might rank #80 in Canada or Germany. Furthermore, Apple indexes secondary languages in specific countries (e.g., Spanish in the US, French in Spain). Setting up secondary localizations allows you to target additional keywords. Read our ASO guide for detailed localization instructions.
What ASO elements have the most weight for keyword rankings?
The App Store search algorithm indexes metadata in a strict hierarchy of keyword weight:
  1. App Title (highest ranking weight - place your top 1-2 keywords here).
  2. Subtitle (secondary weight - place supporting search terms here).
  3. Keyword Field (100-character comma-separated hidden list - place remaining keywords here).
  4. Developer Name (minor weight).
Note that the app's long description is not indexed for organic search on the iOS App Store, unlike the Google Play Store.
Can I rank for keywords that are not in my metadata?
Generally, no. With the exception of exact matches for plural variations, Apple will not index or rank your app for search terms that are completely absent from your Title, Subtitle, or hidden Keyword Field. To rank for a keyword, you must explicitly include it in your metadata. Use our ASO Metadata Checker to verify your fields are optimized and fit within Apple's character limits.