App privacy label planner
This is not legal advice.
Start here: the SDKs count as you
This is where most indie declarations go wrong. Data your third-party SDKs collect is data you have to declare — you added their code, so their collection is disclosed under your name.
“Third-party partners” refers to analytics tools, advertising networks, third-party SDKs, or other external vendors whose code you’ve added to your app.
Apple also warns that an SDK can use what it gathers for its own purposes, beyond what you added it for. Tick what you ship, then read each one’s privacy documentation — what it collects is in there, and this page cannot look it up for you.
Categories, not products — what any particular SDK collects is in its own documentation and changes between versions, so naming vendors here would be guessing on your behalf.
What you collectApple
Apple’s 16 groups, with Apple’s own definitions. Include anything your third-party SDKs collect. Tick a group and two more questions open up — Apple asks about each type separately, and App Store Connect also asks how each one is used.
How this works
Apple's three product-page headings
How your answers group into the three headings the App Store shows on a product page. A type used for tracking appears under tracking and under linked or not linked — they are different questions, not a ranking.
- Data used to track you
- Tracking is when data about the user or their device is linked with third-party data for targeted advertising or advertising measurement, or is shared with a data broker. Apple documents exceptions — linking that happens solely on device, and a data broker acting solely for fraud prevention or security on the developer's behalf.
- Data linked to you
- Data linked to the user’s identity, via their account, device or other details. Apple states that "personal information" and "personal data" as defined under relevant privacy laws are considered linked.
- Data not linked to you
- Data not linked to the user’s identity. Apple’s bar is that it is de-identified or anonymised before collection, and that afterwards the developer makes no attempt to link it back and does not tie it to other data sets that would allow re-linking.
Why there is no score
The questions in the summary are asked against Apple’s own wording, not judgements about your app. There is no score here on purpose — a passing mark on a legal questionnaire would be an invitation to stop reading.
Where the definitions come from
The 16 data types, the three product-page headings and the tracking and linked-to-identity definitions on this page are Apple’s, read from App privacy details on the App Store and the App Store’s own privacy definitions and examples, last checked on 2026-08-05. Nothing was added to Apple’s list, and where Apple’s wording is quoted it is quoted rather than paraphrased.
Apple also documents cases where disclosure is optional, and exceptions to what counts as tracking. Those are on Apple’s page and are not reproduced here — read them there rather than assuming either way from this worksheet.
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