AI ASO coach
- 1Pick any app on the App Store, yours or a competitor’s.
- 2Name the keyword you want to win, and the storefront.
- 3Get a critique, drafts counted against Apple’s caps, and an action plan.
What the report contains
- A critique of the current name and listing against the apps ranking for that keyword.
- Three names, three subtitles, a 100-character keyword field and promotional text, each counted against Apple’s caps.
- Keyword candidates to check, and an ordered action plan.
About this tool
Get a second read on your listing for one keyword
Pick any app on the App Store, yours or a rival’s, and name the keyword you want to win. The coach reads the public listing and the apps ranking for that keyword, then writes a critique, three names, three subtitles, a keyword field, promotional text, keywords worth checking and an ordered action plan.
It is a drafting aid, not an audit. Every draft is counted against Apple’s caps — 30 characters for the name and the subtitle, 100 for the keyword field, 170 for promotional text — and everything else in the report is a model’s reading of public text, to be checked before you act on it.
How it works
- 1Pick an app and a storefront. Appstro reads its live App Store listing: name, developer, description and genres.
- 2Name the keyword. The page reads that storefront’s search results in the App Store’s own order and passes up to eight ranked rivals to the model: their names and positions, nothing more.
- 3One call through your own AI key returns the report as structured output. A draft over its cap, or a keyword field with a space after a comma, is flagged before you copy anything.
- 4The report is kept in this browser, so a refresh does not cost you another call. Copy it as Markdown, or download the report as JSON and the keyword list as CSV.
What it cannot tell you
- The model has no search volume, and nobody outside Apple does. Keyword candidates are hypotheses read out of listing text; the rank checker is where you find out whether you rank for one.
- It cannot verify what it writes. The prompt forbids rank predictions, download figures, “#1” claims and invented numbers, but being told not to invent is not the same as being unable to. Read every draft against what your app actually does.
- It sees a rival’s name and its position for one keyword, nothing else. The App Store data Appstro can read carries no app’s subtitle, keyword field or promotional text, so a competitor takeaway is an observation about a name and an order, not knowledge of anyone’s strategy.
- Apple publishes only the first page of search results, 10-12 apps. Positions on that page are exact; a rival placed deeper is approximate (written ~#N elsewhere on this site) and reaches the model marked that way.
- Apple publishes no weight for any metadata field, so the order of the action plan is the model’s judgement, not a ranking formula.
- Apple gives the keyword field as 100 characters on its search page and 100 bytes in App Store Connect. The two agree for plain Latin text; outside it, plan against the smaller.
Questions
Do I need an API key?
Yes. The coach runs on an AI key you add in AI settings, and each run is one call against it. With no key set, the page opens the settings instead of running.
Can it tell me how many people search my keyword?
No. No public source exposes App Store search volume, so the coach never states one and is told never to call a term “high volume”. Its keyword ideas are things to go and check.
Will the suggested title improve my ranking?
Nothing here can say. Apple says search results are based on “text relevance (matches for your app’s title, subtitle, keywords, and primary category), as well as user behavior (downloads, ratings and reviews, and more)”, and publishes no weights. A draft can put the right words in the right fields; whether a rank moves shows up only when you track it.
Can I run it on a competitor’s app?
Yes. It reads only public listing text, so any app works. It still cannot see that app’s subtitle, keyword field or promotional text, because the App Store data it reads carries none of them.