What App Store ads are your competitors running?
Apple’s search only finds apps and developers that have advertised in the EU. Not finding one is not proof it has never advertised — only that Apple lists no EU ad for it.
How this works
Apple publishes every ad it shows in its 25 EU App Store countries. This reads that record for any app or developer: where the ads ran, the creatives, the languages, which audience refinements were switched on, and Apple’s exact count for each country.
Read from Apple’s EU ad repository, as Apple documents it, checked 2026-09-23. For the keywords worth bidding on, see Apple Search Ads targets.
About this tool
What App Store ads are your competitors running?
Apple keeps a public record of every ad it shows on the App Store in its 25 EU countries, because the EU’s Digital Services Act requires it. It is the only public view of anyone’s Apple Ads anywhere.
This reads that record for any app or developer: how many ads Apple counts in each country, where they ran (search results, the Search tab, the Today tab, product pages), the format, the creatives, the languages, and which audience refinements were switched on.
On 23 September 2026 Apple counted 23,631 ad records for Temu across the EU over the past year, and 11 for Duolingo over 90 days, all in Germany.
How it works
- 1The app or developer is looked up by its App Store id, which is the same id Apple’s ad record uses.
- 2Apple lets anyone read only a little way into its ad library for a query — how far depends on the date range, and is never more than 500 records. When every record fits, every one is read and every figure is exact. When it does not, Appstro takes Apple’s exact count for each country, reads a set of ads from each so the sample covers every country, and labels the mixes as a sample of that many records.
- 3Dates are the first and last day an ad had an impression, within the window you pick: 90 days, 180 days or a year. Apple’s data lags by several days and the window it reports is shown as given.
What it cannot tell you
- EU storefronts only. An app with no record here may still advertise heavily in the US, the UK or anywhere else — Apple publishes no record outside the EU.
- No spend, bids, keywords, impressions or results, for any advertiser. Those exist only inside each advertiser’s own Apple Ads account.
- A record is one ad in one country with at least one impression. A thousand records can be a small budget spread thin; a count is not a measure of size.
- Audience refinements are reported as used or not used, never what they were set to.
- A record Apple lists without creative assets counts towards every figure but has nothing to show in the creative gallery.
Questions
Is there an Apple Search Ads library like Meta’s Ad Library?
For the EU, yes. Apple publishes an ad repository covering its 25 EU App Store countries under the Digital Services Act. It lists the ads themselves — placements, formats, creatives, dates — but never spend or keywords. This page reads it for any app or developer.
Can I see what keywords a competitor bids on in Apple Ads?
No. Apple publishes keywords for no advertiser, in the EU or anywhere else. What is public is which ads ran, where and when. For keyword ideas, the Apple Search Ads targets tool scores terms from public search data instead.
Why does an app I know advertises show no records?
Because the record covers the EU only, and only the window you picked. An app advertising only in the US, or not in the last 90 days, has nothing here. Try the one-year window before concluding anything.
Which App Store placements do the records cover?
Search results, the Search tab, the Today tab and product pages. Apple’s own documentation lists the first three; the live data also carries product-page ads.