What events are your competitors running?
Reads the top 12 apps for the search. Each one is a full product page, so this takes longer than most tools here. Events are chosen per storefront; this reads the one you pick.
Nothing here says an event worked. Seeing that most of a category runs a 31-day New Season card tells you what the market does, not what it earns. When you are ready to plan yours, the in-app events planner checks your badge, copy and schedule against Apple’s own limits.
About this tool
What in-app events are your competitors running?
In-app events are cards an app can put in App Store search and on the Today tab without shipping a new build. Every event an app has published sits on its product page, so the events your competitors are running right now are public — you just have to read twelve product pages to see them.
This does that for a whole search result and lays the events out on one timeline: badge, event name, short and long description, start and end, artwork, and whether a purchase is required.
Measured across the 41 top-grossing US apps on 23 September 2026, 30 had at least one event published, and 18 of 73 events ran Apple’s full 31 days.
How it works
- 1A search finds up to 12 apps. Each one’s App Store product page is read for the events it publishes — the same data the App Store renders as event cards.
- 2Status is computed from each event’s own start and end dates, so an event published ahead of its start shows as scheduled, with the days until it begins.
- 3Copy is measured against Apple’s caps for the three public fields — 30, 50 and 120 characters — which is how you can see whether your market writes to the limit.
- 4Add ?id= with an app’s App Store ID to read one app on its own, and then run its search to compare it with the apps around it.
What it cannot tell you
- It is a snapshot of what is published today, not a history. Apple takes an event off the product page once it ends, so last month’s events are gone.
- It cannot see when an event was published, only when it starts — and nothing about how it performed. Impressions, taps and downloads from an event live only in its owner’s App Analytics.
- Events are chosen per storefront. One scan reads one storefront, in that storefront’s language, exactly as Apple prints it there.
- The end date is the event card’s end on the App Store, which Apple caps at 31 days. A campaign can run longer than its card.
- An app whose page could not be read is reported as not read and left out of every figure — never counted as an app that runs no events.
Questions
How do I see a competitor’s in-app events?
Run their main search here, or add ?id= with their App Store ID. Every event they have published in that storefront is listed with its badge, copy, dates and artwork.
Can I see a competitor’s past in-app events?
Not from the App Store itself — Apple removes an event from the product page once it ends. What is visible is everything currently running or scheduled, including events published up to 14 days before they start.
How long should an in-app event run?
Apple allows anything from 15 minutes to 31 days. This page shows what the apps you compete with actually choose — the median length and how many run the full 31 days — which is evidence about your market, not a rule about what works.
Which in-app event badge should I use?
The one that describes what your event actually is — a wrong badge is rework at review. The badge counts here show what your market runs; the in-app events planner has Apple’s own definition of each.